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bounce-rate

One thing a blogger or an owner of a website needs to take into consideration of is its bounce rate. This is very important for it tells you on how many visitors are “bouncing” away on your site. A bounce rate determines the success or failure of a website.
One thing a blogger or an owner of a website needs to take into consideration of is its bounce rate. This is very important for it tells you on how many visitors are “bouncing” away on your site. A bounce rate determines the success or failure of a website.

bounce rate can be define as:

A term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site.
With this definition, we may say that the lower the bounce rate of your website is, the better. For this means that visitors are exploring more through your website’s content.

Reasons on Having High Bounce Rate

These are the common reasons why a website may have a high bounce rate:

  • Loading and Error Issues

Viewers are impatient when it comes in loading a website. If it takes too long to load, users tend to just close the window or find another site related on what they are looking for.

Few Reasons That Can Slow The Loading Performance of your Website:

  1. Too much Flash effects.
  2. Huge sizes of images.
  3. Videos that automatically buffers.
  4. More requests submitted on the server
  • Poor Web Content

Another element viewers are looking for on a website is a good content. Good and enticing content gives your viewers a drive to read more and explore your site from one page to another.

Here are some characteristics a web content must have:

  1. Well-Informed
  2. Well-Written
  3. Brief and Precise
  4. Interesting and Entertaining
  5. Original and Unique
  6. Relevant and Attractive Headings
  • Poor Web Design

There are a lot of ways where you can decrease the amount of your bounce rate. But before anything else, start from the thing where you have all the control on what to choose from. Start decreasing your bounce rate by designing your website properly.

The design of a website is a great factor where you can decrease your website’s bounce rate. I have here the different components of a website and some tips on each to help you in getting a lower amount of bounce rate:

  1. Domain Nam
  2. Web Interface
  3. Header
  4. Navigation
  5. Typography
  6. Media
  7. External Links
  8. Interaction

 

Ref: http://www.1stwebdesigner.com/design/web-design-bounce-rate/

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